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UPCOMING EVENTS |
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ARCA Seminar Arnie Wright - 23 September |
Arnie Wright (Northeastern University and VU) will present his paper (co-authored with Dominic Detzen and Anna Gold) titled: ”The Impact of Inspection Risk On Audit Effectiveness and Efficiency”. This seminar will take place on Monday, September 23 from 14.30 to 16.00 in 8A-44. Please note that the time of the seminar is slightly different than usual. To register for the ARCA seminar, please send an email to: l.m.abinta@vu.nl |
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Faculty Event - 24 September |
The faculty board invites employees to a reception and walking dinner on Tuesday 24 September. The occasion is the developments in executive education. The board is pleased to share with you the results of the six workgroups that in the past six months have addressed various aspects of intensifying activities in executive teaching and further cooperation within the faculty. You are welcome from 16:00 in the Botanische Tuin Zuidas (Botanical Garden Zuidas) at Van der Boechorststraat 8. In case of inclement weather, we will move into the greenhouse present on the premises. Several speeches are planned from 17:00 to 17:30 after which we invite you to start the walking dinner.
For more information please click here. |
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PhD Defence D.R. Boterenbrood - 24 September |
D.R. Boterenbrood will defend his thesis "Accounting choices in a Dutch not-for-profit setting: Incentives and reporting quality" on 24 September at 13:45 in the Aula. |
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Research Seminar Theodor Vladasel - 26 September |
On Thursday 26 September at 15:00 in the pantry of the fourth floor, Theodor Vladasel will give a presentation about social enterprises drifting away from revenue. He is an assistant professor at the Universitat Pompeu Fabra in Barcelona.
For more information please click here. |
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NEWS |
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Podcast with Mirella Kleijnen during the customer journey |
How can you, as a company, make marketing personal and effective based on the customer journey? Mirella Kleijnen, among others, discusses this in a podcast by Adformatie. |
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Mirella Kleijnen |
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The customer journey is a much discussed topic in marketing. How can you ensure that the journey becomes personal and efficient thanks to the right marketing? In six episodes, various marketers and leaders from the field talk about digital and data-driven marketing. The third episode feautured Mirella Kleijnen (professor of customer experience management at VU University Amsterdam), Diederik den Dekker (Picnic growth team) and Reynder Bruyns (head of digital strategy iProspect). Their advice: keep in touch with the consumer, always approach it personally, and make use of technological developments. And, as Kleijnen says, "Sometimes you have to tell the customer what the customer should do."
You can listen to the podcast (in Dutch) here. |
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Playing the trump card: Why we select overconfident leaders and why it matters |
Why do incompetent people become leaders? |
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Janneke Oostrom |
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A study by Richard Ronay, Janneke Oostrom, Nale Lehmann-Willenbrock, Samuel Mayoral and Hannes Rusch published in Leadership Quarterly suggests the answer is overconfidence, which is an exaggerated perception of one's abilities. Across five studies, this article shows that overconfident people signal behaviors that help them get selected into leadership roles. These effects are very robust: even when assessors are confronted with cues of low competence, overconfidence still has a positive effect on perceptions of leadership potential. Read article here. |
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EVENT OVERVIEW AUTUMN 2019 |
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